ich for you

Creative Brand Strategy

Towards building a unique brand proposition, product differentiation and scalable processes. Arriving at a brand positioning and philosophy through a deep understanding of the business intent; Proposing a brand architecture; Product signature and; Opportunity markers. Read More

Consumer Trend Insights

Through trend tracking, lifestyle curiosity and market observation. Researching consumer lifestyle trends; Identifying opportunity drivers; Consumer dicing and diving to arrive at need gaps that persist. Read More

Commercial Opportunity

Derived from consumer insights and market growth. Presenting market observations; Identifying growth opportunity areas; Visioning probable scale and business opportunity scenarios. Read More

Co-Create Product

With the brand through an integrated mindset to enable proof of concept. Communicating the brand and product vision to all stakeholders; Formulating an approach and process map; Building curation principles; Structuring the team and enabling required skill sets; Design direction & enabling product creation; Process alignment with inter-dependent teams. Read More

Connecting Brand to Consumer

Through creative storytelling. Through creative storytelling. Formulating the brand voice; Direction on story-telling on digital and offline mediums; Web design aesthetics; Product presentation in catalogue and shoot; Fashion editorials. Read More

©2022. ICH Creative Consulting LLP

©2024. ICH Creative Consulting LLP