“ICH brings a rare blend of creativity and deep consumer understanding. They have an instinctive ability to translate cultural nuances and emerging behaviours into meaningful design and product strategies. Their extensive research for forecasts on ethnic wear is a brilliant example of how they immerse themselves in the Indian consumer landscape—capturing trends that span from metro cities to Tier-2 and Tier-3 towns. This holistic approach, combined with their ability to identify unique cultural influences specific to the ethnic category, allows them to forecast a segment that traditionally lacks structured prediction models.

Their knowledge of design and product goes far beyond aesthetics and trends—they bring rich insights into fabrics, prints, and fits, showcasing true depth of expertise. What stands out even more is their collaborative mindset and their keenness, or “Ich,” to dive deep into solving problems. This combination of sharp insight and partnership makes their approach truly unique and a winning one.”

"I was already aware of the excellent collaboration between the ICH team and the Ethnic Category team at Myntra. Prescient fashion trends and stories which are not only presented with a compelling artistic vision, but are commercially viable as well. This kind of consistent impact made me very keen to collaborate with the expertise of the ICH team on fashion editorials for Myntra.Kudos to Anuradha and Kanika to come onboard and collaborate on our 2024 Festive Editorials without having the requisite team in place ,yet delivering results that were unsurprisingly outstanding.From concept building to curation and navigating the complexities of on app graphic design - they truly delivered the magic of festive storytelling for our customers. Rich and detailed imagery, engaging stories spun around each concept brought to life a truly immersive experience.The collaboration was truly a testament to the superior quality of work that the team at ICH stands for and look forward to a more deeper relationship in the year ahead."

“Working with Kanika, Anu, and the ICH Creative team was a truly inspiring and seamless experience. At Tata CLiQ, we partnered with them to build Artagai—a premium womenswear brand — from the ground up. From identifying whitespace opportunities and conducting in-depth market and consumer research, to shaping the brand identity, narrative, tonality, packaging, and even supporting early production and launch, ICH was with us at every step. Their strategic thinking combined with creative flair helped us craft a brand that was not just beautiful, but meaningful—anchored in the philosophy of Ikigai and artistry. ICH is more than an agency—they’re true partners in brand building.”

“We engaged with ICH creative to help us broaden our brand’s appeal by creating a commercially strong collection while retaining our distinctive aesthetic. They did a fantastic job of understanding our brand ethos, consumer needs, and market dynamics to deliver a product range that balances design sensibility with business viability. Their ability to translate insights into a sharp, market-ready collection was truly impressive. The team is intelligent, collaborative, and highly attuned to both creativity & commerce—making them a valuable partner for any brand looking to scale effectively.”

“Kanika and Anu make a perfect combination of creativity, business acumen and execution excellence. Their deep understanding of markets, products and consumers give them an incomparable advantage to be successful in the business. It was truly inspiring working with ich and I would highly recommend it.”