Develop a distinctive approach to Ethnic Wear Editorials for Myntra’s ‘Trend Nxt’ platform, designing contentthat seamlessly informed on new trends with curated selections, while addressing key consumer needs.
We learned that simply informing consumers about trends isn’t enough, as it takes an inward approach that dictates rather than engages. To drive true adoption, storytelling is essential—allowing consumers to experience the trend narrative first-hand, making it relatable and aspirational.
Ethnic = Culture = Stories = Connections
To create compelling editorials, we adopted multiple tangents that enhance storytelling and engagement. Trend-led narratives anchored the content to sharp seasonal directions, while cultural storytelling added depth and relatability. Seamless narrative scrolls with original artistic elements brought uniqueness to the editorials.
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