About Us

ICH was conceptualized to address the need gap for consumer centric brand ideas in fashion & lifestyle retail. Our simplified approach and combined abilities that cut across research, design, business development, buying and content marketing is what makes us unique .

As a “Creative Strategy firm” rooted in product, we focus on strategic brand development from ideation to enabling execution .

Humans of ICH

kanika vohra

A fashion brand specialist nearing 30 years of experience, Kanika Vohra has spearheaded multiple brands in India across men’s, women’s and kids apparel gaining industry recognition as the ‘Woman Super Achiever’ by Asia Retail Congress (2009-2010). Prior to ICH, she was the business head and a founding member of AJIO.com, having introduced one of the largest exclusive womenswear portfolio in the country at launch. Further on leading initiatives in menswear and kids wear as well. Prior to this, she lead the brand and design thought for Elle, India and Weekender, working extensively with Disney for the latter . Kanika was among the key drivers of a singular signature for each of these brands, influencing multiple stakeholders across the business. Her expertise delves in brand strategy, creative direction and buying and merchandising for global and local fashion markets. Read More

anuradha chandrashekhar

A design and content enthusiast with almost 20 years of experience, Anuradha is deeply embedded in design solution thinking across a varied portfolio in fashion & lifestyle. A designer turned Marketer, she has lead the design thought for over 11 brands in India and globally in Men’s and Women’s fashion. Prior to ICH she was amongst the founding team driving the creative thought for AJIO.com, first on private label and then onto creative marketing; wherein she lead the integrated creative communication across channels. Prior to this, she was the head of design for Arrow, India in menswear. A strong believer in the design process and a certified design thinker, Anuradha’s expertise delves in brand and design solution, creative direction and content. Read More

“When a brand proposition is well researched, creatively unique, logically approached, commercially viable, globally scalable and packaged beautifully for the consumer; one cannot deny the “ich to get started” on it. This vision of creating ‘wow’ global brands is what drives us.”

View our case studies here

About us

Humans of ICH

kanika vohra

anuradha chandrashekhar

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