Who we are: Hi! We are Kanika and Anuradha, the founders of ICH Creative Consulting! Some time ago, we noticed a gap for consumer centric brand ideas and trend solutions in fashion & lifestyle retail. After some discussion and a lot of deep research, we decided to leverage our past experience in leading multiple brands and start-ups within the country. Our simplified approach and combined abilities that cut across research, design, business development, buying and content marketing gave wings to what is ICH Creative today.
A fashion brand specialist with over 27 years of experience, Kanika Vohra has spearheaded multiple brands in India across genres, garnering a reputation as a pioneer in kids and women’s fashion. Prior to ICH, she was the business head and a founding member of AJIO.com, having introduced one of the largest exclusive womenswear portfolio in the country at launch; further on heading design & curation for the site including mens and kids wear. Prior to this, she led the brand and design thought for Elle Fashionwear, India and Weekender®, working extensively with Disney for the latter. Her expertise delves in brand strategy, creative direction and buying and merchandising for global and local fashion markets.
A design and content enthusiast with over 20 years of experience, Anuradha is deeply embedded in design solution thinking across a varied portfolio in fashion & lifestyle. She has led the design thought for over 11 brands in the country and globally in Menswear and Womenswear. Anuradha is a designer turned marketer, amongst the leaders on the creative thought for AJIO.com, first on private label and then onto marketing as Creative Director. Wherein she led the integrated creative communication across channels – on social media and performance marketing. Prior to AJIO, she was the head of design for Arrow, India in menswear. A certified design thinker, her expertise delves in brand and design strategy, creative direction and content.
Join us on this exhilarating journey of creativity, collaboration, and community building. Together, we'll shape the future of Indian fashion and leave a lasting legacy of innovation and inspiration. Welcome to the ICH family—where passion meets purpose, and dreams take flight. Check this space here to know about current openings!
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